Sample Emails for Engaging your Supporters and Fundraisers in Peer-to-Peer Fundraising


You can use these email templates to reach out to your current and potential Peer-to-Peer Fundraising Champions and motivate them to get started preparing for the big day. Just copy and paste the text below into your email client and add some personal flair to make it your own!

1) Recruiting Your Organization's Dedicated Supporters

2) Encourage Social Media Engagement

3) Fundraising Kick-Off Party Reminder

4) Save-the-Date Reminder

5) Day-Before Promotional Message

6) Day-Of Promotional Message

7) 12th Hour Status Update

8) Final Hour Status Update

9) Post-Event Thank You


1) Recruiting Your Organization's Dedicated Supporters


Subject: You're a/n [ORGANIZATION NAME] Champion!

Body:

Hi [NAME],

As one of our star supporters, I wanted to personally reach out and ask for your help as a P2P Fundraiser for [ORGANIZATION]. On September 21st we're participating in Igniting Potential and we'd love you to share your story with your friends and family as to why you support our organization as much as you do!

We'll be hosting an official fundraising kick-off party on [DATE/TIME] at [PLACE]. Pizza and drinks will be provided! Bring your laptop so we can get your personal fundraising page set up too!

If you can make it, please RSVP here [LINK TO RSVP FORM] or simply respond to this email.

If you've never fundraised before, don't worry! After signing up as a P2P fundraiser, you will be provided with a host of fundraising tools. We'll even have a messaging timeline you can reference when talking with your friends and families.

If you're unable to participate as an official fundraiser, we'd still love your help! You can spread the word about Igniting Potential on Facebook, Twitter, and other social media outlets by linking to our campaign ( [LINK TO PROFILE]) and including the hashtag #IgnitingPotentialOC!

If you have any questions or would like more information, please let me know!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]


2) Encourage Social Media Engagement


Subject: Update your social media profiles with [ORGANIZATION NAME] and Igniting Potential graphics!

Body:

Hi [NAME],

We're just about eight weeks away from September 21st and we're starting our soft promotion of our campaign for Igniting Potential. Attached are a profile picture and cover photo you can use to promote our organization and Igniting Potential on your own social media profiles.

If you're supporting more than one organization during Igniting Potential, there are more general graphics available at https://igniting-potential-giving-day.ocnonprofitcentral.org that promote the overall Igniting Potential day!

Thank you for all your support over the past eight weeks! We're looking forward to everything else we can accomplish in the following eight!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]


3) Fundraising Kick-Off Party Reminder


Subject: Fundraising kick-off party reminder

Body:

Hi [NAME],

This is just a quick reminder that we'll be hosting an official Fundraising kick-off party on [DATE] at [PLACE]. Pizza and drinks will be provided! Bring your laptop so we can get your personal fundraising page set up, too. If you can make it, please RSVP here [LINK TO RSVP FORM] or just respond to this email.

If you've never fundraised before, don't worry! After signing up as a P2P fundraiser, you will be provided with a host of fundraising tools. We'll even have a messaging timeline you can reference when talking with your friends and families!

If you have any questions or would like more information, please let me know.

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]


4) Save-the-Date Reminder


Subject: Send out your save-the-date message for Igniting Potential

Body:

Hi [NAME],

We're counting down the days to September 21st Igniting Potential (just 2 weeks!). Now's the time to send out your first message to your friends and family, and your social media networks!

Send this email:

Subject: You're invited to Igniting Potential on September 21st

Hi [NAME]!

On September 21st, 2018 [ORGANIZATION] is joining a [REGIONAL/STATEWIDE] giving movement: Igniting Potential!

During this 24-hour giving event, [ORGANIZATION] is raising funds to support/to grow their [PROGRAM/REACH/GOAL OF CAMPAIGN].

I'm personally fundraising for [ORGANIZATION] because...[REASON FUNDRAISER IS FUNDRAISING].

Get ready to give back! On September 21st, starting at 12 AM, visit my personal fundraising page [FUNDRAISING LINK]. You will have 24 hours to make your donation, and all giving will end at 11:59 PM on September 21st.

Post this message on Social Media:

Facebook: Save the date - September 21st: I need YOUR help to make Igniting Potential a success for [ORGANIZATION] in just 2 weeks! Check out my personal fundraising page for Igniting Potential to learn more about how your contribution can make a difference: [PERSONAL FUNDRAISING LINK]

Twitter: #IgnitingPotentialOC is September 21st, and I'm thrilled to be a part of it! [PERSONAL FUNDRAISING LINK]

Thank you so much for your dedication to our organization. We're looking forward to #IgnitingPotentialOC and will keep you updated on anything that comes up!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]


5) Day-Before Promotional Message


Subject: Tomorrow's the Big Day! Igniting Potential!

Body:

Hi [NAME],

Thank you for your support in spreading the word about our Igniting Potential campaign! These past [X WEEKS] have been a whirlwind preparing for Igniting Potential, and we sometimes forget to stop and think about what you've helped us accomplish. Your support of [ORGANIZATION] has made [PROGRAMS] possible, and we can never forget that!

Tomorrow will be a big day for us, and we want to share in that success with you. We look forward to even more [PROGRAMS/GOALS] we'll be able to accomplish after we reach our goal of [$XX and XX DONORS]!

Remember, we can't do this without you. Here are 3 easy things you can do tomorrow:

  1. Please consider making a contribution on September 21st to your personal fundraising campaign.
  2. Share our important work with your friends and family on Facebook, Twitter, or other social channels using [YOUR HANDLE] and the hashtag #IgnitingPotentialOC.
  3. Send an email sharing your enthusiasm for [ORGANIZATION] and #IgnitingPotentialOC to your friends, colleagues, and family members. We'd love if they would support us, but we also want everyone to support whatever inspires them.

If you've never fundraised before, don't worry! After signing up as a P2P fundraiser, you will be provided with a host of fundraising tools. We'll even have a messaging timeline you can reference when talking with your friends and families!

If you have any questions or would like more information, please let me know.

Thank you again for your support of [ORGANIZATION] - let's make history tomorrow!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]


6) Day-of Promotional Message


Subject: Today's the Day! Put your Giving Shoes On!

Body:

Hi [NAME]!

Today's the day! Igniting Potential is here!

Make sure you follow us on Facebook [LINK TO FACEBOOK PROFILE] and Twitter [LINK TO TWITTER PROFILE] to keep up with all the action. You can also share our social media posts for a quick and easy boost to your own fundraising pages! Just makes sure you include your personal fundraising link.

Your personal networks are going to make a huge difference today. There are so many ways to spread the word:

  • Text a Friend!
  • Post on Facebook, Twitter, and Instagram using the hashtag #IgnitingPotentialOC.
  • Send an email.
  • Remember that you can also tell someone in person - that works too!

We'll keep you updated on everything going on so you can share any great news with your networks!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]


7) 12th Hour Status Update


Subject: You've helped us raise [$X]!

Body:

Hi [NAME],

After 12 hours, we have some news to share!

You’ve helped us raise [$X] and reach [X] donors. This is phenomenal! We’re able to do [PROGRAM] with your contributions!

We are so grateful for your support and for helping us by sharing our campaign with your own friends and family. Check out our Facebook page [link to FB page] to share our posts, and to help us reach our goal by sharing your story again!

Thank you again for your support of [ORGANIZATION]

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]


8) Final Hour Status Update


Subject: Just one more hour to support [ORGANIZATION] during Igniting Potential!

Body:

Hi [NAME],

It’s the final hour of our #IgnitingPotentialOC campaign for [ORGANIZATION]. In 23 hours we have raised [$X] with your help - and now we’re only [$ amount left to goal] until we reach our goal!

We are so thankful for the support of our community - but the giving isn’t over yet! Help us reach our goal of [$X] by sharing our campaign with your friends and family on social media one more time! Check out our Facebook page [LINK TO FACEBOOK PROFILE] to share our posts, and to help us reach our goal by sharing your own story.

Thank you again for your continued support of [ORGANIZATION] on Igniting Potential!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]


9) Post-Event Thank You


Subject: Thank you from [ORGANIZATION]

Body:

Hi [NAME],

Because of your generosity, [ORGANIZATION] is about to do [X]. I’m so appreciative of your support of [PROGRAM] during Igniting Potential.

Thanks to your support, I look forward to announcing [what else you can do]. You are positively impacting the experience of [WHO/WHAT YOU SERVE]. Thank you!

We did it!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]