Social Media

Watch our Social Media Strategies Training Video

Sample Social Media Posts

Twitter (X)

  • Are you ready to be a part of Igniting Potential? It’s a day to celebrate all the good going on in our communities! ##IgnitingPotentialOC
  • Mark your calendars for Sept 18. It will be a day for everyone to support our campaign at [link to profile page]. ##IgnitingPotentialOC
  • It’s time to show that Orange County is full of generosity! On Sept 18, help us celebrate ##IgnitingPotentialOC!
  • We’re getting pumped for Igniting Potential! Join the conversation by following @GivingDay and liking the ##IgnitingPotentialOC page on FB!
  • Get ready to get up and give for Igniting Potential on Sept 18! Follow @GivingDay to stay updated on the giving movement!
  • A little can go a long way when we get together and give together on Sept 18 for Igniting Potential! Join the movement!
  • “I don't think you ever stop giving. I really don't. I think it's an on-going process.” – Oprah Winfrey. Let’s keep the giving going for Igniting Potential!
  • “My hope is to leave the world a little better for having been there.” – Jim Henson. What will you give to make the world better? ##IgnitingPotentialOC
  • Your generosity for Igniting Potential was momentous! Thank you for donating, sharing, engaging, and making [community name] a better place
  • Because of supporters like you, Igniting Potential was successful at raising awareness and donations for important causes throughout [community name] - Thank you!


  • Save the date: Igniting Potential is Sept 18! You can be part of the celebration by giving to your favorite nonprofit (which we know is us!). Visit to find out more.
  • The real success of Igniting Potential will not be how much money we raise but the tremendous impact those dollars will have when nonprofits across Orange County put them to work! Join the giving on Sept 18 at
  • Sept 18 will be a historic day for everyone in Orange County to GIVE BIG! You can learn more about Igniting Potential and support our campaign at [link to your profile page]. ##IgnitingPotentialOC
  • Let’s show everyone that Orange County is full of generosity! On Sept 18, help us celebrate Igniting Potential and continue [explanation of mission/work]
  • We’re so excited to be a part of Igniting Potential! You can support our campaign by visiting and donating on Sept 18. ##IgnitingPotentialOC
  • On Sept 18, you will have the chance to give where your heart is! To support our campaign, go [link to profile page]. ##IgnitingPotentialOC
  • We are so grateful for our generous supporters who gave during ##IgnitingPotentialOC. Each gift made during this campaign will allow us to further our mission of {organization's mission}. Thank you to all who took part in this day with us!
  • We have seen firsthand the amazing things that can happen when our community comes together to give back! We are thankful for the support that {organization name} has received during ##IgnitingPotentialOC and look forward to sharing our stories of impact.

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy. If you’re new to Facebook, start by creating a Facebook Page for your organization.

Below is a list of ways you can begin engaging your community for Igniting Potential!

Get started by liking the Igniting Potential page. This will allow you to get updates, important information and tips for Igniting Potential. Also link to other participating organizations from your organization’s page.

Promote your Facebook page. Include a link to your Facebook page on your website’s homepage, newsletters, emails...basically everywhere and anywhere. Ask your staff members, board members, volunteers, and donors to like the page and help you promote it.

In your personal account, tag the page and ask your Facebook friends to check it out. Ask employees and board members to do the same.

Talk it up! Post interesting information about your organization and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that your organization is participating in Igniting Potential. Be sure to tell people what it is all about by using some of the suggested messaging above. Let them know how they can donate and ask them to spread the word.

Create a Facebook event. Invite your constituents to be part of Igniting Potential so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole day is worth celebration!

Do not give individual donor shoutouts without the donor’s consent.

Provide a quick thank you message on social media immediately after the Giving Day is over, and follow up with a longer heart-felt message a day or two after.

Do all of the above and repeat...again and again and again.

Twitter (X) Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter (X) is instant and efficient! 

Below you will find a few tips to help you have success.

Follow @GivingDay’s Twitter account. Go to and click the Follow button. Now you can begin receiving and sharing information about Igniting Potential.

Follow other organizations and people. The organizations you follow should be those that you work with or who inspire you and your constituents. You may also consider following past donors, board members, volunteers and other community leaders.

Tell your followers that you are participating in Igniting Potential. Tell your followers about your campaign and begin to build a story around the initiatives you’d like to support. Let them know about any incentive prizes you are trying to win and how they can help you do so. Use some of the suggested tweets provided.

Use Hashtags and Handles. Whenever you share information include the @GivingDay handle and ##IgnitingPotentialOC to further spread your organization’s words. Show that you are a part of Igniting Potential by using the hashtag in all of your tweets. People who are interested in a particular event, person or business will follow the hashtag to stay up-to-date on any conversations around their topic of interest.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

More Tips

Tweet, retweet and tweet again! (Especially on the day of Igniting Potential)

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with your potential supporters with impactful images and catchy captions. Never used Instagram? Check out Instagram’s “Getting Started on Instagram” guide to setup your account now!

Here’s your Instagram checklist:

Follow GivingDay on Instagram. Head to to “Follow” the activity around Igniting Potential.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as providing you with a suite of photo editing tools.

Socialize! Like your supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel your organization’s mission will help you gain more followers, recognition, and traction in advance of the day. Also take this opportunity to cross-promote by liking and re-sharing other organizations’ posts to boost your visibility in Orange County.

Use the ##IgnitingPotentialOC hashtags, in addition to other creative hashtags. 3-5 hashtags per post is the sweet spot. Start with a branded or specific hashtag--like a tagline or fun phrase. Follow this with the name of your organization, then a broader hashtag tied to your cause (#savinglives, #endinghomelessness, #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your supporters feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts.
Consider making posts that show a chronological history - such as building a playground or rehabbing an animal back to health.

Host an activity. Photo contests are a great way to include your supporters and make your posts more interactive! “Tag a friend” posts, ask your supporters to tag a friend in a post that you’d like to gain more traction in. Offer an incentive to encourage more participation! “Take-Over” Ask a staff member or supporter to take over your Instagram for a week. This allows you to showcase the individuals that make up your unique community, how they embody your mission, and what your organization means to them. “Take-Overs” can help show the impact your organization has on the community!

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor and convictions of your organization shine through your photos, captions and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.